Beiersdorf Launches New Face Care Brand CHA’UL in South Korea

  • Product range has been developed exclusively for the Asian market
  • Face care products are based on fermented tea from South Korea
  • Beiersdorf’s innovation hub NX NIVEA Accelerator speeds up consumer relevant innovation

“The Korean market is playing a pioneering role in Asia when it comes to developing innovative beauty products and digital technologies. With the face care brand ‘CHA’UL’, we are launching a product range that was exclusively developed for the consumer needs of the Asian market by our Korean team.”

—explains Stefan De Loecker, CEO of Beiersdorf AG.

2020 NX NIVEA Accelerator™, all rights reserved.
2020 CHA’UL™, all rights reserved.




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NX | NIVEA Accelerator

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