Beiersdorf Launches New Face Care Brand CHA’UL in South Korea

  • Product range has been developed exclusively for the Asian market
  • Face care products are based on fermented tea from South Korea
  • Beiersdorf’s innovation hub NX NIVEA Accelerator speeds up consumer relevant innovation

“The Korean market is playing a pioneering role in Asia when it comes to developing innovative beauty products and digital technologies. With the face care brand ‘CHA’UL’, we are launching a product range that was exclusively developed for the consumer needs of the Asian market by our Korean team.”

—explains Stefan De Loecker, CEO of Beiersdorf AG.

2020 NX NIVEA Accelerator™, all rights reserved.
2020 CHA’UL™, all rights reserved.

--

--

--

We Empower Beauty Disruptors.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Future of Media Planning.

The Data Dozen: 12 Tips for Better Campaigns

5 Business Rules I Learned from Facebook Scammers

DON’T SELL THAT! See this first!

Top 3 Tips for Personalised Marketing

Idea for Each Week of 2022

The Machine Age: How Tech Is Changing Real-Time Marketing

How To ADVERTISE Your Steemit Posts!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
NX | NIVEA Accelerator

NX | NIVEA Accelerator

We Empower Beauty Disruptors.

More from Medium

I finally ditched Spotify — here is why

Hybrid Humans NFT

5 Amazing NFT Visualizers to Show Off Your NFT Gallery

Honesty is a treasure.