What does the future of the beauty industry look like? And how can we be successful in this uncertain future? The answer lies in the consumers, more specifically the younger customers. To understand where the beauty industry is heading, we need to take a closer look at the Generation Z…

Many different industries including the global beauty industry have been tremendously hit by the COVID-19 crisis. Starting in the beginning of 2020, the first-quarter sales for the beauty industry already were reported to have declined. On top of that, throughout the year, there have been widespread store closures because of…

Last year’s events have been unexpected to say at least. COVID-19 has definitely shaped the world and business in many different aspects. The beauty industry has not been spared. As the world changed, people’s beauty routine, habits and consumption has changed too. For instance with the mandatory closure of hair…

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