As of 2020, the beauty industry has been valued at over $569.4 billion dollars. And it is predicted to reach new heights by growing to $758.4 billion by 2025. We have seen over the years that digital transformation is a key factor for the steady growth. In fact, social media…

For the first time, NX NIVEA Accelerator has launched the accelerator program for the top 5 startups from Shanghai, China. Since June 2019, NX is supporting beauty startups from Seoul, South Korea and has since achieved a leading market position there. After the successful cohorts in Seoul, South Korea, NX…

The moment has finally come again, after several months of scouting and evaluating the third cohort for the NX NIVEA Accelerator has been selected. The NX program, led by the German skincare giant Beiersdorf (with brands including NIVEA, Eucerin and La Prairie), focuses on innovating and revolutionizing the beauty industry…

What does the future of the beauty industry look like? And how can we be successful in this uncertain future? The answer lies in the consumers, more specifically the younger customers. To understand where the beauty industry is heading, we need to take a closer look at the Generation Z…

Many different industries including the global beauty industry have been tremendously hit by the COVID-19 crisis. Starting in the beginning of 2020, the first-quarter sales for the beauty industry already were reported to have declined. On top of that, throughout the year, there have been widespread store closures because of…

Clean beauty has been one of the most searched terms over the past few years and has been staying on top of the search results also for this year. For the future, it will become even more relevant than it already is since consumers are becoming more conscious of beauty…

Last year’s events have been unexpected to say at least. COVID-19 has definitely shaped the world and business in many different aspects. The beauty industry has not been spared. As the world changed, people’s beauty routine, habits and consumption has changed too. For instance with the mandatory closure of…

Asia, the continent once known as the little sibling following the other continents for development, has now grown independent and even leading others in terms of technology and innovation. The economy in Asia is growing stronger with each day and one crucial factor is the rapidly evolving startup ecosystem. It…

Fast, faster, NX NIVEA Accelerator: In less than ten months, the innovation hub based in Seoul was able to bring a new face care range based on fermented tea to market readiness. The result of deep consumer studies, modern packaging design and digital marketing is the new Beiersdorf face care…